To solve this task, Eyeline proposed implementation of mobile advertising platform, which allows managing advertising campaigns, consisting of targeted advertising. For this, DPC approached Smart Communications, and EYELINE performed direct integration with the largest mobile operator in the Philippines.
Part of the platform’s components are hosted in the cloud. All platform components interact with each other and connected clients by API, allowing, if required, to automate processes for managing mobile advertising. In addition, on request, by means of Data Adapter modules, Eyeline can perform integration with existing data sources to fill the subscriber profile that can be used for targeting / personalization of advertising. Usually it is CRM, DPI, and so on.
All components of the platform are adapted to the operation in a virtual environment under the control of Linux. The platform does not require the purchase of third party software licenses.
All main types of targeting are implemented: sex, age, APRU, geo targeting, operational information on connected services, packages and options.