Can you service many content providers? Can you bill complicated transactions? Can you provide comprehensive statistics on sales? Can you stop unwanted services? Can you put together different regional networks? Can you…
Yes You Can!
Once you have an messaging center and content providers, the next logical step is to have a framework which puts it all together for work. We call it Service Delivery Platform.
Eyeline Service Delivery Platform (Eyeline SDP) is a layer between infrastructure and services that provides service statistics, service billing, service creation, service personalization, and service monitoring.
On the one end, Eyeline SDP interfaces with operator systems such as SMS and USSD centers, MMS servers, WAP gateways, billing platforms. On the other end messaging traffic and WAP traffic sent by content and service providers goes through SDP.
Eyline Service Delivery Platform acts as a universal gateway which effectively routes all mobile services through itself. Because of that, SDP can do anything with the traffic. In particular, it can:
Bill USSD, SMS, or WAP traffic using complicated rules.
The operator can bill USSD dialogs, WAP downloads, sent or received SMS, Java application HTTP requests. SDP can charge using subscriber profile, offer discounts based on history of purchases.
Start new services as fast as in one day.
A special module can be used to launch new USSD/SMS/WAP services by using a special language based on XML format. Services can also be created using such Web publishing software as WordPress without any need for special technical training. Big advertising companies can start utilizing the mobile channel as soon as they make such decision.
Plug into the network thousands of new content providers and service them.
New connections are made as easily as it is done by Internet providers.
Protect the network against unwanted services.
How can you make sure nothing obscure or funny is going on when you have a lot of service providers? An automated system can be put in charge of guarding you against unpleasant surprises, much of the same way a controlling system works for your Internet connection.
Calculate revenue shares and provide statistics to all service providers.
Revenue share contracts are a standard feature in the VAS world. Control, sharing, and charging are provided efficiently and transparently.
Deliver content and ads to those subscribers who opt-in, by geography or by history
Tune up the Personalization module to track down those who are buying by recording their location and the phone model – and use this information to be smarter about marketing to them.
Provide any kind of statistics by coloring traffic using tags
How many USSD transactions do I have per day? What is the most popular download? How many purchases are made from this campaign? Questions are literally bounded by your imagination only.
Mobile Marketing Done Right