In the previous post we touched the subject of how complexity and inaccessibility for ordinary people impede progress of mobile advertising.

If something is simple and catchy like top 50 chart song, it is bound for mass success.If there is one company who knows that, it is Google. They made it simple with AdWords and now they open up new lands called mobile industry. Doing it Bill Gates style, they acquired mobile ad network, AdMob, and now they are pushing the open mobile platform Android to set the global dominance and conquer the whole galaxy.

They made Android bearing in mind that time, money and simplicity are the key factors which attract developers. In 2007 the Android release statement said: “Through Android, developers, wireless operators and handset manufacturers will be better positioned to bring to market innovative new products faster and at a much lower cost. The Android platform will be made available under one of the most progressive, developer-friendly open-source licenses, which gives mobile operators and device manufacturers significant freedom and flexibility to design products.” In the first quarter of 2010 Android OS based phones ranked second among smartphone OS handsets sold in the U.S. It took Google just three years to take Android where it is now.

Android App Inventor which was released recently is a natural step for Google to attain a wider audience. Now not only a developer but any person with an Android phone can create apps using simple drag and drop blocks of code. No skills are required apart from knowing how to press buttons on a phone. Of course the end result is simple programs; you can’t make Office 2011 by putting two graphic blocks together, but still it can attract more consumers and it is something that can help Google in the war against Apple.

Now, Eyeline is following the same trend of simplicity and has something unique to offer for people who want to make money in mobile industry. Now virtually everybody with some knowledge of HTML can make their own mobile service. Granted, it is not as simple as Android App Inventor but it is something developers can use to create service of any complexity using our API. Here is the most important part of the offer: Eyeline Mobilizer (SADS) allows you to fully focus on creating and implementing ideas of your service, avoiding the need to go to operators and solve paper issues. Service can be accessed by USSD, WAP and Java.

Keep it simple, learn more about it here. And then contact us at info@eyeline.mobi.

[photo: flickr/laihiu]