Apple & Google – the worst thing happened to carriers
Long gone the days of 2G when carriers controlled how the money flowed in their networks. Everything was limited by voice and SMS, the ecosystem was closed for third-parties and all services brought money in operator’s pockets. 3G was a game changer. In order to bring high speed internet connection to their subscribers and make .. read more
Eyeline Ads-n-Balance
We continue to observe Eyeline products that can help mobile carriers to improve revenue. This time it’s Ads-n-Balance – balance check system for network subscribers. The main feature of the system is advertising engine which supplies targeted ads at the end of balance information. With millions balance requests everyday in any network, this is one .. read more
Eyeline Sharp Ads: Guaranteed Revenue Improvement For Carriers
With the development of 3G networks and mobile internet, operators have put themselves in a position where they play the role of an abused one. People use iPhones to download apps from App Store and browse the internet where they click on ads by Google. The revenue from applications and advertising bypasses operators. All they .. read more
What’s there for mobile carriers in 2012? Part II
So, Apple and Google are slowly taking the advantage of carriers’ 3G channels to deliver the content (apps) from their markets to subscribers. Not only it makes carriers suffer, as they can’t capitalize this channel, it also leaves not so many options for mobile service providers, especially newcomers. It’s not easy for them to contact .. read more