We continue to observe Eyeline products that can help mobile carriers to improve revenue. This time it’s Ads-n-Balance – balance check system for network subscribers. The main feature of the system is advertising engine which supplies targeted ads at the end of balance information. With millions balance requests everyday in any network, this is one of the best advertising platforms possible.

Technical benefits

The system uses USSD technology. For subscribers it means ease of use. A short number like *999# is dialed and USSD message with information is received almost immediately. For mobile operators it’s an opportunity to save money as expensive IVR systems are no longer required. As a result voice channel is no longer used, consequently network load is significantly reduced. It is also opportunity to save money on workforce as we completely outsource the system and there is no need in specially trained stuff to maintain it. The service is fully functional in roaming – even abroad subscribers receive targeted ads. It is also can be accessed by pre-paid subscribers with zero or negative balance

Advertising

Our experience shows that targeted advertising gives minimum 5% response rate. How it is achieved:

1. Trust. When subscribers receive obtrusive SMS messages which come out of nowhere they most likely won’t click on them. In addition they can file a lawsuit. In the case of Ads-n-Balance, subscribers use balance check provided by mobile operator whom they trust, so they know that supplied advertising is not a fraud.
2. In time delivery of ads. Another factor is that subscribers initiate the service by themselves. They don’t receive messages that they don’t want and when they don’t expect them.
3. Relevant. The system uses advertising engine which targets ads based on:

• Region and location
• Subscriber’s answers to polls
• Previous actions of subscriber
• Preferences of subscriber

That ensures that subscribers always receive relevant and thus interesting advertising. Ads-n-Balance is a must for mobile operators as it guarantees revenue improvement without significant investments.

Contact us at info@eyeline.mobi for more information.