So it’s 2012 and you probably want to ensure that you are reaching the maximum audience of your customers. Only 1 out of 8 small businesses are taking advantage of having a mobile service which can meet demands of on-the-go users. Is it because people just ignorant about modern trends? This can’t be the case now when mobile phones are even used in rural areas with no electricity or water. The most likely reason for it is lack of knowledge about the subject. People who own small businesses simply don’t know how to approach such thing.

And we are not talking about such countries as the US. People over there predominantly use smartphones to call and access the internet. So it’s not that hard to create a mobile-friendly version of a regular website. Today there are tons of applications that allows to make mobile websites specifically for Android smartphones, iPhones, etc.

What about places like Africa? Total penetration of mobile phones there boosting the economy and there are now tons of opportunities to help your small or medium business to thrive. Thanks to Global USSD you can now launch simple mobile service for your customers which can be accessed from any mobile phone. Despite the popularity of smart phones in the Western World, it is still too expensive for most of African’s population. A service created using Global USSD can be accessed both from the simplest phones out there and high-end modern devices. This way you achieve total coverage of your customers.

You are given a number (short code like *100# is possible) which you can place on your ads. The call is free of charge and customers receive USSD menu. There they can choose from different options that you included, like a discount coupon or a possibility to subscribe for your news and offers. They can also get basic information about your company and services. This way you open a new marketing channel with your consumers, as they can become loyal by subscribing to your updates. Global USSD has a rule engine which can automatically deliver to your consumers information based on traffic analysis, demography, geography, preferences and what they’ve consumed before. It requires no involvement from your side – once set up, the service functions automatically.

If you are a casual computer user you can create a mobile service using our special WordPress plugin. In this case process of service creation doesn’t differ too much from adding blog posts. More sophisticated users can use XML language or any other programming languages, as we provide our API.

To easily start your own mobile service please contact us at info@eyeline.mobi for consultation.