What is SMS? Part 2 – Mobile Marketing Using SMS
Mobile Marketing Short Message Service (SMS) is the most used messaging vehicle for mobile marketing.Obvious advantages of SMS as a vehicle for marketing campaigns are the following: • Inexpensive • Works for all phone models, no need to adjust phone settings • 94% of subscribers read SMS messages that they get on their phones (according .. read more
What is SMS?
“txtin iz messin, mi headn’me englis, try2rite essays, they all come out txtis. gran not plsed w/letters shes getn, swears i wrote better b4 comin2uni. &she’s African” – Hetty, who in 2001 received £1,000 first prize from The Guardian in SMS poetry competition What is SMS? Short Message Service (SMS) is a communications protocol allowing
Overcoming Obstacles to Mobile Marketing: Examples and Best Practices
Originally written on 20 February 2008 In the previous publication I have briefly discussed potential and several obstacles to using mobile phones for marketing purposes. On the positive side one should note incredible potential reach and interactivity of mobile marketing. As to uncertainties one should be aware of measurement issues and of what I called .. read more
Overcoming Obstacles to Mobile Marketing: Metrics and Technology
Originally written on 14 February 2008 Mobile Marketing means Marketing That Uses Mobile Phones. What are the promises of “Using Mobile Phones”? If one thinks for a minute, the discovery is truly amazing: “It is marketing for anyone, anywhere, anytime, not just when a person watches, sits, reads or listens!” And it seems cheap – .. read more