Mobile Phones & Businesses
It’s impossible to imagine modern businesses without the Internet and mobile communication channels. However, when it comes to fulfilling potential, the Internet is long ahead of mobile phones. Businesses are already aware of its capabilities and heavily employ it in creative ways. Contrarily, mobile phones are used as a voice channel and only basic functions .. read more
The Easiest and Cost Effective Way to Mobilize Your Business
So it’s 2012 and you probably want to ensure that you are reaching the maximum audience of your customers. Only 1 out of 8 small businesses are taking advantage of having a mobile service which can meet demands of on-the-go users. Is it because people just ignorant about modern trends? This can’t be the case .. read more
Create A Mobile Service, Reach More, Pay less
With more than 90 million mobile phone users and 50 percent penetration, Nigeria is one of the most “mobile” countries in Africa. Add the fact that 67 percent of Nigeria’s adult population is unbanked, and we have the place to which the phrase “huge potential for the development of mobile payments” fits just right. And .. read more
Want to make a mobile service? Read this!
When the world is immersed in discussion of acceleration in the mobile banking and payments (granted, we are guilty too) let’s not forget other capabilities of these little amazing things. And that’s not step counter or calculator. It is rather money-generating capability to use mobile technology for improving your business or simply creating a new .. read more
Why are you still not into mobile marketing?
Global Mobile Maturity Online Survey for Q3 2010 by Forrester which had interviewed more than 200 executives in charge of their company’s mobile strategy shows that forty-five percent of marketers are just considering the opportunity of integrating mobile into their strategies. A third of respondents have had a mobile strategy ready for more than a .. read more
Mobile marketing gets cleverer.
Companies who use mobile marketing seems to take into account past experience of unsuccessful intrusive advertising and now offer really interesting ways to lure away consumers. The largest coffeehouse company in the world Starbucks and cosmetics giant, L’Oreal are launching a six-month trial campaign of mobile location-based advertising in Britain. Both companies are using UK’s .. read more
Why mobile advertising hasn’t really boomed yet?
Well, the time goes by and the promising prodigy which mobile advertising is, is still not living up to its potential. Researches continue to release reports forecasting annual growth and saying that next year it will finally hit the jackpot. The problem is, we had the same reports five years ago. The fact that 60% .. read more
Web 2.0. Where we are at, in terms of marketing.
The Web 2.0 phenomena came about around ten years ago and now it represents the Internet as we all know it: Youtube, blogs, social-networking sites, wikipedia, peer-to-peer networks and so on. People completely embraced the idea of being participants in this collaborative effort, which might be the biggest one since building the Tower of Babel. .. read more
Principal role of the USSD service.
USSD (Unstructured Supplementary Service Data) is a technology used for transmitting of information over GSM networks. As a session based service it can support a sequence of information exchange. It works in two modes: push mode and pull mode. USSD Phase 1 (pull operation), described in GSM 02.90, handles mobile initiated requests. In this phase .. read more
How to extend call centers self-service capability to mobile users.
Most major companies are using call centers for support of their customers. Trying to be more competitive and more cost-effective they outsource call centers to other countries, as well as implement self-service technologies such as Interactive Voice Response (IVR) and web sites where no humans are involved. In turn, customers demand a higher level of .. read more