Russian Mobile Market in 2007
Source: http://world.procontent.ru/node/152 Highlights: Mobile internet use increased 25% to 20,5 mln. users Mobile internet paralleled mobile services in revenue Mobile VAS contributed 13,5% of overall cellular market revenue in Russia
On April 8th, 2008,
posted in: Ad-sponsored content, Advertising, Beeline, Mobile, Mobile ads, Mobile marketing, MTS, Russia, Russia's Telecommunications News by Ivan Komarov Tags: Mobile, revenue, Russia, VAS
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Overcoming Obstacles to Mobile Marketing: Examples and Best Practices
Originally written on 20 February 2008 In the previous publication I have briefly discussed potential and several obstacles to using mobile phones for marketing purposes. On the positive side one should note incredible potential reach and interactivity of mobile marketing. As to uncertainties one should be aware of measurement issues and of what I called .. read more
On March 28th, 2008,
posted in: Ad-sponsored content, Advertising, Mobile ads, Mobile marketing, MTS, Russia, USSD by Ivan Komarov Tags: Best Practices, Mobile marketing, USA