USSD Security. Part 2.
As a follow up to this post, lets talk about why James Bond style encryption methods don’t necessarily guarantee the security of your service. When the security systems are in place and the whole infrastructure seems invincible and you can finally lean back in a chair…Oh wait, is it really so? You can have the .. read more
Mobile services creation. How to mobilize your content. Using Mobilizers & Mobile site constructors.
In these series of posts, we will explore the creation of mobile services and the problems that surround this process. There are several ways to do it, but in this post we’ll look at website mobilizes – and the easiest way to get your website to mobile Internet ASAP. One of the most popular tools .. read more
USSD Security.
Ok, seems like there is a lack of info on USSD security. With a growth of interest in mobile payment and banking, we really have to clear this one out. If you are not familiar with USSD, read basic facts about it here. There are two ways for villains to sniff the data – in .. read more
The Great iPad fever. Early diagnosis.
Yes. The new Apple device is announced and gadget freaks are smashing their heads against the wall. “No multitasking, no cameras, no flash, no this, no that” – these are the main symptoms on the Internet blogs right now. Some, though, are quite immune to the illness and draw sober conclusions about why iPad is .. read more
Ads-n-Balance. The most valuable mobile service for delivering advertisements 24/7.
Want to send your marketing message to people with mobile phones? Worry it makes them a little bit vexed or, even more, they don’t read it at all? Wish to make ads distribution more consistent, regular, and at the same time legitimate? Earlier we discussed that nowadays there is a lack of mobile services which .. read more
Mobile phones. Is it really the right media for advertising?
Eyes of consumers are probably the most important thing for advertisers who want to know how many people they have reached last month. Such media as TV, radio, Internet and billboards give an opportunity to count. For example, advertisers know the number of viewers attracted each week by a popular reality show or a late .. read more
Principal role of the USSD service.
USSD (Unstructured Supplementary Service Data) is a technology used for transmitting of information over GSM networks. As a session based service it can support a sequence of information exchange. It works in two modes: push mode and pull mode. USSD Phase 1 (pull operation), described in GSM 02.90, handles mobile initiated requests. In this phase .. read more
How to extend call centers self-service capability to mobile users.
Most major companies are using call centers for support of their customers. Trying to be more competitive and more cost-effective they outsource call centers to other countries, as well as implement self-service technologies such as Interactive Voice Response (IVR) and web sites where no humans are involved. In turn, customers demand a higher level of .. read more
Some ideas on how to use mobile advertising wisely.
Every year is promised to be the breakthrough of mobile marketing. And every year mobile marketers eventually go on a spam spree. They are convinced that mobile advertising is some kind of the-next-big-one-and-only-thing and they are trying to convince advertisers and publishers in that as well. Advertisers and publishers just shrug their shoulders and go .. read more
Mobile Marketing. Why go interactive with your clients?
The Mobile Marketing Association (MMA) recently updated the definition of Mobile Marketing. According to Mike Wehrs, President and CEO of the MMA, the new definition more accurately reflects the evolved nature and current capabilities of Mobile Marketing. Here it is: Mobile Marketing is a set of practices that enables organizations to communicate and engage with .. read more