Best Way To Start Mobile Marketing
“Mobile isn’t a trend. It’s a new era. And it’s not too late to be early”. Google. Today going into mobile marketing is essential for any type of business, big or small. With the prevalence of mobile devices it’s no longer questioned whether it will be effective or not. If you provide quality products or .. read more
Global USSD: Using Mobile Technologies For Businesses – Part 3
Some businesses require reliability of services they provide. That means service should be provided at any cost and reach consumers in the shortest possible time. When it comes down to mobile technologies, reliability and security is what bothers both service providers and consumers the most. Only 42% of people who use mobile banking in the .. read more
Global USSD: Using Mobile Technologies For Businesses – Part 2
What comes next after implementation of non-interactive feature of Global USSD, i.e. distribution of information such as corporate news? If consumers’ feedback is great (it can be checked by amount of people subscribed) it’s time to bring in interactivity which creates completely new level of interaction between you and customers. What’s so special about? The .. read more
Global USSD: Using Mobile Technologies For Businesses – Part 1
In these series of posts we’ll look at different ways of incorporating mobile technologies into your business using Global USSD – platform based on cellular technologies which can be used to easily create mobile services and unobtrusively implement them in existing business process. Today mobile usage is quickly surpassing desktop internet usage and using such .. read more
Mobile Phones & Businesses
It’s impossible to imagine modern businesses without the Internet and mobile communication channels. However, when it comes to fulfilling potential, the Internet is long ahead of mobile phones. Businesses are already aware of its capabilities and heavily employ it in creative ways. Contrarily, mobile phones are used as a voice channel and only basic functions .. read more
Carriers Go Cloud
The recent Mobile World Congress held in Barcelona, Spain, attracted all the major players involved in the industry. It was particularly interesting to hear what telcos have to say about the state they are in now. They addressed the issues that they have been experiencing for a long time, i.e. falling revenue, competition from companies .. read more
Global USSD: The Most Efficient Way To Start A Mobile Service In Africa
Africa is now the fastest growing and the second biggest mobile market in the world. It also has 75% of its population unbanked. That makes opportunities in mobile industry there unprecedented. It is a market that doesn’t have the half of what developed countries have to offer. With Global USSD anyone can now fill it .. read more
Solution For Telcos Who Loosing Money On Social Messaging Apps
A recent research by Ovum proves the fact that carriers are now seeing losses, thanks to mobile internet, and in desperate need to rework their current service offerings and value chains. The report focuses on losses of SMS revenues, $8.7 billion in 2010 and $13.9 billion in 2011, due to the increasing usage of social .. read more
Apple & Google – the worst thing happened to carriers
Long gone the days of 2G when carriers controlled how the money flowed in their networks. Everything was limited by voice and SMS, the ecosystem was closed for third-parties and all services brought money in operator’s pockets. 3G was a game changer. In order to bring high speed internet connection to their subscribers and make .. read more
Eyeline Ads-n-Balance
We continue to observe Eyeline products that can help mobile carriers to improve revenue. This time it’s Ads-n-Balance – balance check system for network subscribers. The main feature of the system is advertising engine which supplies targeted ads at the end of balance information. With millions balance requests everyday in any network, this is one .. read more